The key objectives of the project were: high level exposure, on the day attraction and engagement and the delivery of an experience and content that could be leveraged for ongoing PR and social storytelling. It was also dji’s first foray into the e-sports space – with a drone race track being the primary entertainment element of the booth.
Working with multiple stakeholders – Shopping Express, dji and Intel – we developed the Game of Drones concept as a dramatic and eye-catching response to the brief and engaged our international supply chain to produce the printed elements on a fast-tracked delivery schedule.
The result was playful, striking and unique, with high visitation figures recorded at the booth on the day and consistently positive feedback from the brand partners and onlookers alike.
